Much work these days is eCommerce for online sales. It seems easy but is actually quite difficult and requires much care in order to deliver a consistent set of images.

I rarely share work of thie type but I am going to share the site of a recently acquired client.

They sell online young male fashion. When you look through the site, notice how consistent the images are. It is for this attribute that it is worth finding a good photographer with excellent equipment.

We use a studio in the North East of England but I use my Elinchrom lighting. This lighting delivers a very consistent light over a long period and from session to session. The lighting at the studio has unknown properties and so I do not use it in order to deliver the consistentcy the client demands.

I am only showing a single image, to see the whole range do visit the website.

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